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	<title>Vitaliy Katsenelson Contrarian Edge &#187; MW</title>
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	<link>http://ContrarianEdge.com</link>
	<description>Vitaliy Katsenelson blog on the economy, stock market, and stocks.  Applying Active Value Investing approach.</description>
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		<title>The Joseph A. Banks Machine!</title>
		<link>http://ContrarianEdge.com/2007/06/12/the-joseph-a-banks-machine/</link>
		<comments>http://ContrarianEdge.com/2007/06/12/the-joseph-a-banks-machine/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 20:20:21 +0000</pubDate>
		<dc:creator>Vitaliy Katsenelson</dc:creator>
				<category><![CDATA[Stock Analysis]]></category>
		<category><![CDATA[JOSB]]></category>
		<category><![CDATA[MW]]></category>

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		<description><![CDATA[The Joseph A. Banks (JOSB) selling machine is kicking on all cylinders &#8211; yesterday’s quarterly numbers were proof of that (see article I wrote for Market Watch). My gripe (and Herb agrees) with the management is that they decided that no Q&#38;A is needed after the quarterly conference call. I completely understand why the company’s management [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The <strong>Joseph A. Banks</strong> (JOSB) selling machine is kicking on all cylinders &#8211; yesterday’s quarterly numbers were proof of that (<a href="http://www.marketwatch.com/news/story/commentary-why-jos-banks-still/story.aspx?guid=%7BE935B6F8%2D9815%2D4E50%2DB189%2D2321AE5FA3AB%7D&amp;siteid=yhoof">see article I wrote for Market Watch</a>).<span id="more-194"></span>
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<p style="text-align: justify;">My gripe (and <a href="http://blogs.marketwatch.com/greenberg/2007/06/quick_updates_j.html">Herb agrees</a>) with the management is that they decided that no Q&amp;A is needed after the quarterly conference call. I completely understand why the company’s management may decide to spend their time on a more productive endeavor than answering sell side analysts&#8217; questions which most of the time have little to do with the company’s long-term future, but zero in on minute, often irrelevant short-term details. That being said, management should have done a better job communicating to the Street the change in Q&amp;A practice.</p>
<p style="text-align: justify;">JOSB&#8217;s marketing strategy is the weakest link in its business model. It is extremely short-term oriented and not about long-term brand building.   I’d argue that it cheapens its brand. Where Men’s Warehouse’s (MW) “I guarantee it” commercials tell you about product quality and a pleasant shopping experience (long-term brand building strategy), JOSB commercials sound like it&#8217;s a cheap car dealership that you’d expect to see in the deep suburbs of nowhere land, with a very annoying voice that tells you something along the lines of, “Only this Tuesday, the whole store is 50% off!” But don’t worry, if you missed this Tuesday special, there are other days of the week; Wednesday, Thursday… you get the point.   Yesterday, while reading JOSB’s latest 10Q, I heard the commercial at least three times on CNBC. This short-term driven marketing strategy is responsible for the volatility of same store sales.</p>
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