Let me tell you when I’ll buy “stuff” stocks (if ever do buy them because I’ve never really cared for the cyclicality of their business). It’s when everyone stops telling me how cheap they are and that they are “buys.”

These stocks are very similar to housing stocks two years ago: housing stocks were down 50% and looked cheap. Value managers bought just to see their stocks get cut in half again and again.

One needs to sub-normalize earnings in this environment for all stocks, but “stuff” stocks need to see their earnings to be “sub-sub-sub-sub normalized.”  I’ve said it before, but it is worth repeating: the global economy just started its journey of going into a recession; demand for “stuff” will drop off the cliff most likely to a lot greater degree than anyone imagines.

I hear from my friends in Russia that the construction business that was booming only in September is dead. Like deader than dead.  It doesn’t matter if projects were finished or not, investors took their money and ran.  Russia may appear like a special case since its prosperity is directly linked to commodity prices, but the slowdown is happening in the rest of the developing world like China and India… and the list goes on.   

Stuff stocks are likely to bottom when they’ll look expensive – their “E’s” will be low or negative.  Also, consumers were not the only ones that over-consumed “stuff.” Emerging markets over-consumed earthmovers, tractors and factories. They still have huge overcapacity at a time when the global economy is slowing down.

Have a very happy and safe Thanksgiving!

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